This is Australia

Year Book Australia is a weighty tome produced by the Australian Bureau of Statistics (ABS). It is an overview of the statistics of our country, referencing the economy, social conditions, climate, population, the environment, government, education, health, welfare, crime and defence.

Tim Colebatch reports in The Age:

IT’S the land where people live longer than anywhere else in the world except Japan. It’s a land that is getting steadily hotter, and where rainfall seems to be shifting from where people live to where they don’t. And it’s also a land where people are growing steadily richer while the land grows poorer. This is Australia 2008, as unveiled yesterday by the Australian Bureau of Statistics in its annual flagship. 2008 Year Book Australia.

Head to the ABS site to gather some data for your Major Project topic. Thanks to 1 + 1 =3 for the tip.

Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

Templates

 
For those doing outdoor ads and bus ads, APN has all the specifications you need. Link>

Tunnel Advertising

tunnel advertising n. An advertisement consisting of a series of illuminated screens in a subway tunnel, each projecting one image from a sequence to create an animation effect as the train goes by.

Slack Student Alert

You’ll all be getting this via email, but just in case you miss it, the PDF below is the list of people who have not handed in the first part of the assessment, the work schedule and creative statement. Along with your research, this component is worth a whopping 15%. If you don’t email this stuff to me RIGHT NOW then you fail this component. Simple really. My email is kimberleycrofts-at-bbsga.com.au

studio-practice.pdf

Fear the eye candy – get an experience hook

Mike Rowehl over at This is Mobility criticises the iPhone ads for being too focused on function. He says that the “eye candy” ads for the far less functional Razr phone are more effective. Some food for thought…

On a similar note, remember I said to some of you that the functional ads for iPhone were more than likely just the first phase, and that they would be followed up by something more about emotion and experience? Well the term for this is apparently giving an “experience hook”. This comes from an ad agency called Schulze & Webb Ltd in London. Using a Volkswagen car ad as an example, they describe how giving a consumer the possibility of a “meaningful experience” when driving the car will be more aspirational than just showing them how it drives. Have a read >

Fear the eye candy – get an experience hook

Mike Rowehl over at This is Mobility criticises the iPhone ads for being too focused on function. He says that the “eye candy” ads for the far less functional Razr phone are more effective. Some food for thought…

On a similar note, remember I said to some of you that the functional ads for iPhone were more than likely just the first phase, and that they would be followed up by something more about emotion and experience? Well the term for this is apparently giving an “experience hook”. This comes from an ad agency called Schulze & Webb Ltd in London. Using a Volkswagen car ad as an example, they describe how giving a consumer the possibility of a “meaningful experience” when driving the car will be more aspirational than just showing them how it drives. Have a read >

Good and bad technology photography

 
After watching the videos for the exciting Microsoft Surface, I read this post on Core 77 that describes what makes a good photo of technology. Mark Vanderbeeken says that it’s not the one above, but it could be the one below. Just how can you show all that you need to in a photograph about technology when you can’t give reader of the ad the real experience? How do you “get people excited and engaged by showing that a product is relevant for them?” Read the post for a little more >

Cut&Paste tournament

Introducing Cut&Paste, a digital design tournament formatted to blow dust off your brain.
Hitting eleven cities worldwide in 2007, they’re out to prove that immersive design is good cause for cultural gathering. Watch as eight designers go head to head, Wacom to Wacom. For the crown, they’ll have to spin an idea with their own style in three, 15-minute rounds as projectors stream their living designs across the venue. Submit your entry online by Tuesday, July 17th, 2007 More Info here> 

Designer slash model

What Derek Zoolander would be if he was a designer….